365 Association is looking for a logo

We are a non-profit organization for public benefit working for tourism and culture.

You have probably seen us waiting in front of the Palace of Justice in Sofia, the Central Post Office in Plovdiv, and the Cathedral in Varna holding a sign, and gathering enthusiastic tourists for a free walking tour around the city.

We used to be called Free Sofia Tour but we’ve grown up. We don’t feel comfortable anymore saying that the Free Sofia Tour Association organizes the Free Varna Tour.

Hi, we’re 365 Association. We needed a name to reflect all of our projects. But worry not – we’re not renaming our most successful project, the Free Sofia Tour!

You might have also happened on one of our exhibitions on the Lovers’ Bridge or in Kristal Park in Sofia. We also show our capital both to refugees and asylum seekers. We try to pass our experience onto students. We are currently writing our memoirs. We like to exchange knowledge with cities from all over Europe. We are being sought to consult organizations in places such as Istanbul, Cádiz, Vienna and Tenerife. We are working on developing a social program for underprivileged children. We’ve also developed a tour route of the National Palace of Culture, but that’s a long story… On our wall, we still have a ton of sticky notes with ideas for new projects which are still awaiting their time!

In short:

365 as in 365 day a year, every day, twice a day. An association of proactive young people in which something is happening literally 365 days of the year – even on days like January 1st, March 3rd, December 24th (not a single day off, not even in a leap year). Unlike other NGOs we don’t do projects every once in a while, but literally every day.

Why do we do it?

365 Association’s goals are:

1. To promote Bulgaria as a tourist destination and a cultural center

We believe that Bulgaria is a place that’s worth visiting. We are constantly working on showing our country to foreigners and Bulgarians alike.

2. To make the cultural sites of the Bulgarian cities more popular by organizing free walking tours for our guests

We have personally shown over 30,000 guests around the three biggest Bulgarian cities and we have no intention of ending it here.

3. To help improve tourist products in Bulgaria

We start with the ‘man in the mirror’ and set really high quality standards. We constantly develop our team. Our association can boast the three first places for tourist sites in Sofia, Plovdiv and Varna in the popular travel website TripAdvisor.

4. To increase the involvement of young people in Bulgaria

Young people need to act. We see it every day within our association. We are dedicated to providing them with more and more opportunities to actively develop the city and the country they would like to live in 365 days in the year.

5. To facilitate intercultural exchange

We don’t imagine that we can and know everything but we are convinced that anything is possible with the help of our friends from all over the world. Every day we give an opportunity to people from 6 continents (we’re somehow missing the 7th for now) to meet and interact learning something new about one another while having fun.  

Now the 365 Association is looking for a logo and you can contribute!

How do we seem through your eyes – charismatic, cool, fun? Would you go out on a date with us?

Here’s how we see ourselves:

За да ти помогнем да отговориш на горния въпрос, даваме още малко инфо:

To help you answer the above question, here’s some more info:

Target audience:

– members of the association (current and future ones)

– institutions

– partners (existing and future ones)

– media

– subcontractors

– non-government sector

– sponsors

Some examples of organizations with goals similar to ours:

Around the world:

http://unitedeuropefreetours.com/

http://www.use-it.be/brussels/

http://www.intrepidtravel.com/

http://www.phototourbrugge.com/

http://www.gadling.com/

http://www.wien.info/en

http://www.holland.com/

In Bulgaria:

http://www.like-bulgaria.com/

http://www.thenewsofiapubcrawl.com/

http://sofiagreentour.com/

http://www.tuk-tam.bg/

Frequently Asked Questions:

1. Does the logo of the association have to include any specific words or numbers?

No, you have the complete freedom to create.

2. Do you have a web page?

We’re going to build one. At 365association.org.

3. Do you have a slogan?

Nope, we still can’t think of one. Ideas?

If we decide to include a slogan, here’s what we imagine it would sound like:

365 Association: Every day is a day for culture and tourism.

4. What feel would you like the logo to have?

Modern, simple, friendly, but at the same time serious.

Very often institutions and potential partners see us only as “a group of young enthusiasts” and not as the established organization with a stable structure that we actually are.

5. How and where will the logo be used?

Mainly online; on products/labels for products (souvenirs); on business cards, t-shirts and other marketing materials; on official paperwork for the Ministry of Tourism.

Technical requirements

• We expect all entries to include the following versions: full color, black and white, positive and negative.

• Examples for the minimum applications: business card and a t-shirt (the main page of a website is a bonus).

• The entries should be sent in the following formats: PDF, JPEG (we’ll ask for the working files later)

• Size (minimum): 960 x 720 px (the images will be uploaded on Facebook for the audience to vote).

• It’s also compulsory to include an image of the logo in a very small size as a favicon 16 x 16 px.

Audience’s Vote

The winner of the audience’s vote will be the author of the entry to get the most “Likes” in the album with all the entries posted on the new facebook page of 365 Association https://www.facebook.com/365Association

Jury’s Vote

It will take place in two stages with scores from 1 (“Don’t like it at all”) to 6 (“Like it very much”) by the jury. The top 5 will enter a shortlist and an interview will be conducted with them to allow them to present their projects. The winner of the audience’s vote will be invited as well. The winner of the competition will be selected out of these 6 entries.

Jury

Boyko Blagoev (Co-Founder, Branding Team)

Denitsa Todorova (Executive Board Member)

Radia Petrishka-Mann (Acting Executive Board Member)

Ina Paunova  (Acting Executive Board Member)

Kristian Mitov (Co-Founder, HR Team of the Free Sofia Tour project)

Vanya Nikova (Co-Founder, Marketing Team of the Free Sofia Tour project)

Rositsa Paunova (Branding Team Leader)

Teodora Zareva (Co-Founder, Branding Team)

Petya Miteva (Branding Team, Head of the Marketing Team of the Free Sofia Tour project)

Daniel Angelkov (Branding Team, Admin Team of the Free Sofia Tour project)

Mariya Vladimirova (Project Manager of Free Varna Tour)

Dessie Moleva (Project Manager of Free Plovdiv Tour)

Entry submission

10 June 2013 – 10 July 2013

Jury’s Vote

11 July 2013 – 15 July 2013

Audience’s Vote

15 July 2013 – 22 July 2013

Interviews with the Top 5 + the winner of the Audience

23 July 2013 – 13 August 2013

Winner is announced

13 August 2013 – the Association’s birthday

Awards

All participants will receive a 50% discount from Superhosting for hosting services for 1 year.

The winner will receive:

1. A monetary award of BGN 365 from the association.

2. A special personalized tour of Sofia with a member of the Association’s Executive Board (and/or one of the top guides for Sofia, Plovdiv, and Varna).

3. From Superhosting: 1 year SuperPro hosting + a choice of domain (.com, .net, .org, .biz, .info or .eu).

Address for submitting entries

logo@365association.org

info@365association.org

Terms and conditions for participation

By submitting an entry the authors agree their projects to be posted online for the audience’s vote. By submitting an entry the author agrees that on the condition that his entry is selected, he/she will automatically transfer the copyright of the logo to the 365 Association after signing a contract and receiving the above mentioned awards.