Explore Sofia’s biggest landmarks with a private guide! You can book a tailor-made private tour every single day! You get to choose the route, starting point, and time, and shape the whole experience! A sightseeing tour is one of the must things to do when in Sofia.

About Us

We have been running walking tours in Bulgaria’s capital for 12 years. During that time our walking tours became the preferred option to explore Sofia’s city center. And also, the #1 Activity in Sofia according to TripAdvisor users and other popular social media platforms. Why the 365 Association? Our walking tours run every single day of the year. That includes all national holidays, Christmas, Easter, etc. Our first project was the Free Sofia Tour. It gives you the opportunity to explore Sofia’s main landmarks every single day.

The idea of Free Sofia Tour is to show the city to individual travelers and small groups. If you are an organized group of 10+ people our Association will arrange a tailor-made tour for you. Some of our other projects are the 365: Communist Tour365: Food & Culture Tour, Sofia Pub Crawl and Sofia Alternative Tour. However, if you prefer to do things at your own time and pace – a private tour is a great option for you!

Sofia Private Tour

If you need more flexibility, if you feel like you deserve special treatment and 100% of your guide’s attention, or just feel like having a tailor-made tour in Sofia or Plovdiv – our private tours are the thing for you! You can book a private tour and get a customized experience that suits your needs. You can choose between our fixed routes or create your own experience depending on your interests. We offer private tours in the following languages: English, Spanish, German, French, Italian, Portuguese, and Bulgarian. Please contact us at least 24 hours in advance so that we can arrange the best possible experience for you!

Reviews from our guests

After years of hard work, we have been extremely fortunate to have received overwhelmingly positive feedback from our guests. Recently, we have been inducted into the TripAdvisor Hall of Fame for providing excellent service for 5+ consecutive years. According to TripAdvisor, our tours also rank among the top 10% highest-rated activities in the world! This makes us extremely happy as the experience of our guests is our top priority.

Our Clients

Over the years we’ve had the privilege of working with individual clients as well as various organizations and companies including TELUS, Coca-Cola, and Telenor among others. We have also organized private tours for the European Commission, the European Parliament, and numerous Bulgarian ministries, state institutions, and embassies. For the past 12 years, people from more than 150 countries and all types of backgrounds and age groups have taken part in our tours.

Don’t miss out! Explore Sofia with us!

Our Guides

If having your own private guide to show you around Sofia is what you need, look no further. We are proud to have an outstanding team of young, energetic, professional, licensed tour guides that love their job and will adapt the tour to every client’s individual needs and interests.

sofia private guideContact Us


Organized Groups Tel.: (+359) 988 920 461

sofia city private tour